Super Hot

About Super Hot

During his media availability Friday, Kubiak repeatedly stressed that the NFL season consists of “17 desperate games in a row.”

“We have this one game in front of our face, and we’re focused on that,” Kubiak said.

When asked about the Chargers—one of several teams, alongside the Dallas Cowboys and Denver Broncos, seeking to bounce back from a Week 1 upset to avoid an 0-2 start—Kubiak brushed off the narrative during his brief news conference.

What is Super Hot?

Rather than simply building what is requested, teams are increasingly expected to understand why something is being built and what value it should create.

As Paul Crisp, Cubeia’s head of marketing, points out: “If the objective is 10% more traffic, for example, how do we measure it?

“We need to establish a baseline, implement the change, measure it and see whether it goes up by 10%. If it only goes up by 1%, maybe we need another iteration because we haven’t fulfilled the objective.”

About Super Hot

The expansion follows the property’s first major addition, which brought more than 25,000 square feet of casino space and 230 slot machines. 

That project also introduced a high-limit slot area with 120 machines and a new bar.

With the latest construction now around the halfway mark, the southwest Las Vegas property is preparing for another significant increase in gaming, dining, and entertainment space when the project is completed next year.