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It marks Spotlight’s first expansion into gaming, combining the company’s global product and content distribution with Engage Games’ platform and track record in free-to-play and pay-to-play games.

Spotlight said the decision to enter the gaming sphere comes as operators increasingly turn towards free-to-play games as a means of “engagement, retention, reactivation and acquisition”.

The games will include fantasy, predictor, survivor and bet builder mechanics, while racing titles will be powered by Spotlight’s Smart View Engine.

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The collaboration includes sponsorship rights for significant NFL events such as Super Bowl LXI and the NFL Mexico Game – a regular-season NFL matchup on 22 November 2026 in Mexico City between the San Francisco 49ers and the Minnesota Vikings. 

The deal extends to activations around the 2027 Super Bowl in Los Angeles. The companies have outlined provisions for hospitality programmes, VIP experiences, activations across several Mexican cities and official NFL merchandise opportunities for Codere Online’s customer base.

“This agreement strengthens our premium positioning while underlining our long-term commitment to Mexico, a market with an extraordinary passion for the NFL,” said Carlos Sabanza, director of sponsorships and public relations at Codere Online. 

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That familiarity is important. Swipe Games is not asking social-media users to learn an entirely new digital language when they arrive at a casino. Its proposition is that the behaviour they already perform almost instinctively – watch, decide, swipe, repeat – can become the gaming mechanic itself.

“The video itself is the game,” Yashin explains. “We are as quick as crash games, but the pattern and the feel are more like betting. We are combining two different worlds – betting and quick games.”

The rise of prediction markets reflects the same broader trend: consumers increasingly want a simple, intuitive way to take a position on what happens next. Swipe Games brings that behaviour into a casino format, turning short-form content into an instantly playable experience with outcomes revealed in seconds.