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Nearly a third of respondents told Fullstory that increased event contract breadth could compel them to consistently choose a prediction market over a sportsbook.

Sportsbook operators have an inherent advantage over prediction markets in that the former can offer significantly larger sign-up and retention bonuses and gaming companies are leaning into those expenditures this football season.

Promotional spending is nice and has proven to be an effective customer acquisition tool, but both sportsbooks and prediction markets would do well to emphasize bespoke experiences for clients because they’re looking for customization.

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This season, the two teams have only met once in competition, with a drab 0-0 draw at an empty Old Trafford all that has taken place to date between the two great rivals of the Premier League era.

With it being Thomas Tuchel’s first taste of the bizarrely feisty fixture – before the turn of the Millennium, there was little to suggest this would develop into any kind of fierce rivalry – this is sure to be a decent game.

Tuchel’s Chelsea have a new-found belief and that has been married with a strong defence in recent games. The issue has been goals, with a distinct lack of them so far, although that might change at the weekend. United have looked good going forward this season – no team has scored more than the Red Devils in domestic fixtures – but at the back they look almost inept at times. Newcastle opened them up on several occasions and while Chelsea aren’t the league’s great entertainers, we can see them causing United a deal of problems. For that reason, we’d go with the over 3.5 goals price.

How to play Mystery Kingdom Mystery Bells Halloween Edition

Moving forward, prediction markets could see a bump from appearances by several high-profile teams in primetime during Week 2. On Thursday, the Buffalo Bills will make their regular-season debut at Highmark Stadium against the Detroit Lions. Enthusiasm among supporters of the “Bills Mafia” for the opening of the $2.2 billion stadium could pad weekly totals on prediction markets. New York is one of the nation’s largest markets for sports betting and predictions.

The week will conclude with a matchup on Monday Night Football between the New York Giants and the Los Angeles Rams, the putative Super Bowl favourite. On Kalshi, the Rams had a 75% probability to defeat the Giants as of Wednesday afternoon.

“It’s going to be a great test for our team,” said Giants quarterback Jaxson Dart on Wednesday.