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The framework also urged companies to implement rollback mechanisms and “kill-switch” controls for higher-impact systems.
For AI-powered customer support and chat, operators are encouraged to set clear parameters for when conversations should be moved to a human member of staff. These include repeated low-confidence responses, unresolved queries, indications of distress, or a customer simply asking to speak to a human.
The MGA said the charter will be reviewed periodically as technology and regulation develops.
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Lottomatica and Cirsa have agreed a blockbuster merger that would create the second-largest listed gaming and sports betting operator in the world.
Announced on Wednesday, the all-share deal is expected to close in Q2 2027, forming a combined group with a pro forma adjusted EBITDA of around €2 billion ($2.3 billion).
Cirsa’s implied pro forma value, before synergies, corresponds to an multiple of approximately 6x its expected 2026 EV/EBITDA which will be between €800 million and €820 million, according to the operator’s most recent earnings.
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African iGaming Alliance (AiA) CEO Peter Kesitilwe hopes the inaugural Africa Safer Gambling Week is the start of a new era for collaboration across the continent’s licensed sector.
The AiA hosted the first Africa Safer Gambling Week this week, bringing together stakeholders such as regulators, operators and industry associations on a range of issues relating to safer gambling.
As Kesitilwe explains, a key theme of the week has been turning conversations on safer gambling into practical actions.